In an increasingly dynamic world of payments, seamlessly integrating multiple platforms and methods is essential. The key to standing out and leading the way? Issuing bank cards instantly, offering fast, secure, and effortless transactions.
Therefore, it is crucial that companies implement frictionless payment methods, where the effort and time involved in the purchase process is minimal, while still prioritizing security and fraud prevention as a fundamental pillar for a truly satisfactory customer experience.
The CaaS (Card as a Service) solution, which allows the instant issuance of physical or digital debit and credit cards, helps you transform the card issuance process into a memorable experience for your customers, with many advantages at the operational, technological, service and business levels, as proven by Banco del Pacífico of Ecuador and the financing companies Tuya and Serfinanza of Colombia.
Banco del Pacífico revolutionized banking services in Ecuador
With the implementation of the CaaS solution in March 2021, Banco del Pacífico of Ecuador reached almost 1 million cards issued that year, by offering an innovative experience of instant card issuance at self-service kiosks, managing to increase its market share by standing out with a disruptive product that revolutionized the way of requesting and receiving a bank card.
Instant card issuance aimed to improve the customer experience and solve common problems such as losing the card and the process of requesting a duplicate, and the need for an immediate card to make an instant purchase.
The bank’s goal was to enable customers to obtain a new card in just 2 minutes! They found in CaaS an ally that supported this initiative with a secure issuance solution that easily integrated and adapted to their card program.
Banco del Pacífico and CaaS are a success story in the implementation of Card as a Service solutions, with the goal of improving the user experience and delivering immediate solutions to customers who no longer want to wait. Self-service kiosks allow customers to request and print their cards themselves, without queuing or assistance from bank staff, innovating banking services in Ecuador.
Tuya, the leading credit card issuing company in Colombia
The Tuya financing company card was an innovative project of the Colombian supermarket group Éxito-Carulla, which sought to develop its own credit card to offer financing options to its shoppers.
In this process they saw the need to increase the placement rate of their cards and achieve greater benefits for their customers, transforming their issuance process with delivery times of up to 10 days, which caused the low use of the cards.
Then they partnered with Intexus and the CaaS solution and launched a new Tuya-Mastercard in 2015, which was very successful because it offered a unique experience to customers, who could request and receive their card instantly, without lines or waiting days. The card was activated in minutes at the supermarket and was ready to use.
After its launch, Tuya became the largest issuer of credit cards in Colombia as a financial retailer, surpassing the figures of traditional banks and winning the preference of customers.
Serfinanza centralizes its card issuance process with CaaS
A more recent case is that of the Financial Services company Serfinanza SA ., which is part of a major supermarket chain in the country and also saw the need to be able to offer a credit card in its stores so that its customers could use it instantly.
Although they already offered card issuance services, the process involved multiple providers, making it more complex. Therefore, in 2022, Serfinanza decided to implement a CaaS solution for instant card issuance at its offices and warehouses, achieving an average monthly issuance of 30,000 cards. This was made possible by centralizing the issuance process with a single provider of hardware, software, and technical support: Intexus and CaaS.
Transform the card issuance experience with CaaS
Your bank, financial retailer, or fintech company can also become a leader in card issuance with CaaS, offering your customers an innovative experience of requesting and receiving a physical or digital card in minutes and at strategic locations such as stores, offices, and self-service points.